Monday, February 27, 2012

Why Book Now?

Soon...very soon...one of the busiest travel periods of the year for O'Hare-Midway Limousine Service will be upon us.  No...it's not the Memorial Day weekend, or the Thanksgiving Holiday.  The period I speak of...is Spring Break.  Every year, the media tries to blow some other travel holiday into "the years busiest", but those of us with some experience know the truth.  Somehow, we need to get the word out.

Spring Break 2012 is (for most families in our area) the last week of March.  This means that the mad scramble for transportation will begin fairly soon.  Airline tickets and lodging have already been taken care of, but the transportation part can lay out there until the last minute, and it usually does.  The problem is that larger parties are finding it difficult to get limousines these days do to fleet "down-sizing".  Ten years ago, you could probably find a limousine for your family of six with relative ease.  Today however, there are far fewer large capacity vehicles out there, and they will be snatched up fairly quickly, leaving procrastinators to choose between splitting their group into smaller, more manageable pieces, or spending more than $100.00 to leave your family car at the airport.

Unfortunately for limousine companies, we usually take the heat for "not having enough limousines" to accommodate this rush. We frequently hear "you know this is a busy time of year, why don't you have more cars on the road?"  The types of comments may seem rational until you realize that most of the year, limousines are under-utilized. Weddings and special occasions will keep them busy on a seasonal basis, but one of the reasons out industry has gone to sedans over limousines is that - frankly - they are just getting too expensive to operate efficiently.  By default, sedans have become the norm.

So BOOK NOW!  by waiting, you run the risk of being treated like cattle, getting crammed into an undersized vehicle with your luggage piled on your lap...or not finding a ride at all.  And while you're at it, do your homework.  There are plenty of under insured or even uninsured "hustlers" out there prepared to make a fortune off of unsuspecting travelers who have run out of legitimate options and have resorted to calling that "friend of a friend" who happens to own a limo.  Don't put too much stock in little things like "800" numbers.  You don't have to be a real company to get an "800" number that rings on your cellphone or at your kitchen table. I have always warned anyone that would listen to make limousine reservations with a legitimate and verifiable service as soon as their flight is booked.  This way you are likely to get the vehicle type you need and the quality you deserve.

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