Rebranding: The creation of a new name, term, symbol, design, or a combination of them for an established brand with the intention of developing a differentiated (new) position in the mind of stakeholders and competitors. (Wikipedia)


O'Hare-Midway Limousine Service, Inc. has been a mainstay in Chicagoland ground transportation for over 50 years.  Since 1956, we have been taking corporate and leisure travelers to O'Hare and Midway Airports, downtown Chicago,  Milwaukee...basically anywhere a car can go.  Then, about five years ago, in response to changes in our industry, we began developing an nationwide affiliate network to help our local clients with transportation options at their destination.  That, coupled with years of tedious legal wranglings with the dozens of copycat companies that tried to capitalize on our success by creating enterprises with names similar to ours, caused us to examine the possibility of changing our name.  We decided to look at something simple that might keep people from confusing us with those copycat companies, and might better reflect the global nature of our business.  And OML WORLDWIDE was born.
Along the way, we felt that we needed to add services for our clients.  While it sounds simple, we had to make sure whatever service we added would be something of value to our existing client base.  We were fortunate enough to find an event planner with experience, energy and vision, and she has already made an impact on our company. This made the transition to OML WORLDWIDE Transportation & Events a no-brainer.
This will be an exciting your for us.  We relocated in November to a much bigger space, and are in the process or designing our own dispatch/reservation/accounting software package.  We've added people, and now we're rebranding.  Look for an updated website as well. 
The rebranding process will most likely take place slowly, so as not to diminish the well known and trusted name of O'Hare-Midway Limousine Service in any way.  As a matter of fact, we will keep O'Hare-Midway visible in most of our literature and correspondence.  But look for OML WORLDWIDE Transportation & Events to become the more prominent identity as time goes on.